Five key capabilities your CMS should offer
1.Single view of the customer
Organizations that have optimized customer engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth.
2. Real-time positioning and targeting
Seventy-seven percent of marketers say real-time personalization is very important to their marketing strategies. Meanwhile, 60% admit that actually doing so is a struggle for their organizations
3. Multi channel support
Seventy-five percent of marketers say real-time, cross-channel engagement is crucial to success.
4. Easy-to-use interface
An effective digital content repository keeps content quality high by enabling a marketing team to easily manage its growth, freshness, and relevance.
5. Design flexibility
A CMS must place the control back in the hands of those designing the user experience